First collection now forming · Japanese matcha and hojicha

Japanese tea for daily drinking

Good matcha, made for every day.

Small-batch matcha and hojicha sourced from Japan, selected for daily cups rather than special occasions.

Our first collection is intentionally limited. Join the list for opening access and launch details.

Join the Waitlist Explore the Matcha
Handmade ceramic bowl filled with freshly whisked matcha beside a bamboo whisk
Fresh matcha being poured into an iced milk drink at a home kitchen counter

Our Story

Matcha should feel easy, not precious.

Good Japanese matcha got way too expensive. Too many middlemen, too much markup, and not nearly enough transparency for people who just want a great daily cup.

We are starting small, building direct farm relationships in Japan so premium matcha powder and hojicha can be easier to get, easier to understand, and easier to love.

Our goal is simple: make matcha an everyday refreshment, the way coffee already is. Bright, smooth, and ready for your regular routine.

Tea grower tending rows of green tea plants on a misty hillside
From leaf to daily cup.

The opening collection.

Two matchas and one hojicha selected for everyday lattes, straight preparation, and slower afternoons.

Whisked Kai matcha in a sage ceramic bowl with bamboo tea tools

From Saga

Kai

Daily Go

Saga matcha blended with kabusecha for a smooth green tea flavor, a pop of umami, and soft sweetness. Built for matcha lattes and easy daily drinks.

Grassy · Creamy · Sweet finish

$30.00 · 50g (1.76 oz)

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Iced Mei matcha with vivid matcha powder and a terracotta linen accent

From Kyoto

Mei

Daily Pleasure

Pure Kyoto matcha with a fresh green aroma, balanced umami, and a gentle bittersweet finish for a more premium everyday cup.

Umami · Smooth · Deep green

$45.00 · 50g (1.76 oz)

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Creamy Jun hojicha latte with roasted tea powder and a wooden scoop

From Shizuoka

Jun

Daily Comfort

Shizuoka hojicha powder made from first-harvest tea leaves, with a balanced roast character for cozy lattes and low-caffeine afternoons.

Toasty · Caramel · Cozy

$25.00 · 50g (1.76 oz)

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How the First Drop Works

How the first collection works.

Tell us what you are curious about. We will send one useful email when the opening batch is ready.

1

Join the list

Add your name, email, state, and the matcha or hojicha you are most interested in. No payment is needed to register for the waitlist.

2

Get first access

When the first batch is ready, founding members get the early email before the wider launch.

3

Choose your cup

Review the final launch details, pick your tea, and decide if the first Rogue Stories drop is for you.

First drop, first access

Become a Founding Member.

We are getting ready to launch Rogue Stories Matcha. The first 100 people to join the waitlist and order from the opening drop become Founding Members.

You will get early access to premium Japanese matcha tea, member-only launch perks, and a simple email when the first batch is ready.

Early launch access Member discounts No payment today

No payment today. It takes a few seconds.

A better everyday cup starts with a better supply chain.

This is only the beginning. Our long-term goal is to build a simpler matcha supply chain, from farms, to processing, to milling, to your home.

Japanese tea faces real pressure from shrinking farm communities and the difficulty of keeping high-quality production alive. We cannot solve that overnight.

We are building Rogue Stories Matcha together with the people who drink it. Every signup, piece of feedback, order, and everyday cup helps shape the brand and move us toward a fairer, more accessible future for matcha.

FAQ

What to know before launch.

Practical details about the waitlist, the opening collection, and availability.

What is Rogue Stories Matcha?

Rogue Stories Matcha is a new Japanese matcha and hojicha brand focused on making premium matcha tea easier to enjoy every day.

Do I pay when I join the waitlist?

No. The waitlist is free. We will email you when the first drop is ready, and you can decide then if you want to order.

What products are launching first?

The first launch includes Kai, Mei, and Jun: two Japanese matcha options and one hojicha powder option for everyday drinks and lattes.

Is this for matcha beginners?

Yes. The brand is being built for everyday drinkers, including people who want matcha lattes at home without the confusing language or inflated pricing.

Can I join from outside the United States?

Yes. Select "Outside the US" in the form. Launch availability and shipping details will be confirmed by email.