Enjoy great Japanese matcha and hojicha, without the unnecessary markup.
We make good matcha easier to enjoy every day.
Our Story
Good matcha got way too expensive. The supply chain is a mess. Too many middlemen, too much markup, not nearly enough transparency.
We are starting small, working straight with farms in Kagoshima and Uji, so better matcha is actually easy to get. No mystique, no fuss. Just good tea at honest prices.
Our goal is to make matcha an everyday refreshment, the way coffee already is. Something you reach for each morning without thinking twice.
From Saga
Daily Go
Saga matcha blended with kabusecha for a smooth green tea flavor with a hit of umami and soft sweetness. Perfect for matcha drinks and desserts.
Grassy · Creamy · Sweet finish
$30.00 · 50g (1.76 oz)
ShopFrom Kyoto
Daily Pleasure
Pure Kyoto matcha with a fresh green aroma, balanced umami, and a gentle bittersweet finish.
Umami · Smooth · Deep forest
$45.00 · 50g (1.76 oz)
ShopFrom Shizuoka
Daily Comfort
Shizuoka origin hojicha powder made from first harvest tea leaves, with a balanced roast character.
Toasty · Caramel
$25.00 · 50g (1.76 oz)
ShopLimited to the First 100
We are getting ready to launch. The first 100 people to join the waitlist and purchase become Founding Members, first in line for future perks like early access to new releases and member discounts.
When the matcha is ready, we will email you to confirm your order and payment. Then your tea is on its way.
No payment today. It takes a few seconds.
This is only the beginning. Our long term goal is to build a better matcha supply chain, from farms, to processing, to milling, to your home. One of the biggest issues in Japanese tea is the shrinking number of farmers and the difficulty of keeping high quality production alive.
We cannot solve this overnight. But with every order, every cup, and every person who joins this story, we move one step closer.
Every contribution helps us build a simpler, fairer, and more accessible future for matcha.